I won't be buying what you're trying to sell!
Galen Weston* has been on my mind lately. Galen is heading a new media campaign to get you to buy your pet’s food at his store and not at mine. He’s hanging his campaign on how much you spend on your pet’s food and saying that if you buy that food at his store and not at mine, you’ll save gobs of money. I’ve been on Galen’s website and read through the ingredients in his food and looked at the market research which preceded this new campaign. I’ve watched his commercial on television a number of times and gazed at the earnest young professionals gathered at the off-leash dog beach confessing to him that they shop at my store but hey, if they can save gobs of money and buy the same food at Galen’s place then they’re going to have to change their shopping habits.
Now, I like Galen. He seems like a personable man and I think he’d be the kind of guy who’d be a great neighbour. But Galen is telling us that he can sell a quality pet food for 40% less than anything that I sell and that we won’t notice any difference. And based on what I know about the pet food industry and pet food production in combination with the nutritional research I’ve done, that just isn’t possible. There will be a difference. So right off the top, I’ve got problems with Galen’s pitch.
I don’t shop at Super Store so I can’t speak about President’s Choice products or the individual service you can get there but I do know pet food and I can tell you that the bags of food Galen Weston is referring to are not “quality”. The fundamental truth about nutrition is that a healthy diet consists of healthy foods. We can shop around and find healthy foods to accommodate our budgets but overall, healthy foods do cost money and there’s no getting around that. If you are willing to substitute healthy foods for not so healthy foods however, you can save gobs of money. That’s the reality. It’s just simple common sense.
Galen is asking us to suspend our common sense. He’s asking us to trust him, to believe in him and to buy his products because he’s such a good guy. I’m sure there are a lot of folk who have confidence in Galen. I’m sure he’s a good person and a great neighbour. But I’m pretty sure that he does not have any expertise in the kind of nourishment that helps our pets thrive.
I’m the pet guardian of three healthy dogs who eat healthy foods. I have developed expertise in pet nutrition for well over a decade and there is something I’d like Galen to know (and it’s the real “no-brainer”): I won’t be buying what you’re trying to sell.
*Galen Weston, Jr. is the Executive Chairman of Loblaw Companies Ltd.
Make Your Pet’s Treats Count Nutrionally:
YAPPETIZERS for Cats and Dogs
Yappetizers are one or two ingredient treats made in the lower mainland of British Columbia by a 100% owned Canadian company. The treats are made from wild fish and meat cuts free of steroids, hormones and antibiotics and are preserved through the age old process of drying. They are high in nutrients. For example, the liver treats are one of nature’s most concentrated source of Vitamin A, iron and contain all B vitamins in abundance. Yappetizers Venison Liver is also low in fat and cholesterol. The heart treats are a source of amino acids and high in protein. Yappetizers Bison Heart and their Goat Heart treats are low in fat and cholesterol as well. The Turkey Hearts are an excellent source of protein, riboflavin, niacin, pantothenic acid, Vitamin B12, iron and selenium and is a good source of Thiamine, Vitamin B6, phosphorous, zinc and copper.
Quality House Brand Mmmm! Chicken
Did you know?
A survey released in April that was conducted by Best Friends Animal Society of Kanab, Utah, found that 46% of people ages 18 to 34 were more likely to purchase a pet from a breeder or store rather than consider adoption. In addition, the same percentage believed that shelter animals were less desirable than those obtained from breeders. Nearly 40% of the young adults surveyed thought that homeless animals would remain in a shelter until adoption. In fact, about 4 million cats and dogs are euthanized each year in city shelters in the U.S.
The best 10lbs you'll ever gain.
My food dish is only half full.
It is obvious I will soon starve to death.
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CHIA: Not just a sprouting pet!
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